Who is AWI? 

Australian Wool Innovation Ltd is a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain of Australian wool. 

It provides services to Australian woolgrowers in the interests of the Australian wool industry and may engage in any other activities in the interests of the Australian wool industry, in each case for the benefit of Australian woolgrowers. 

AWI is the prescribed research, development (R&D) and marketing organisation for the Australian wool industry and receives wool levy funds from wool levy payers in that capacity. AWI was established in 2001 to manage woolgrowers’ collective investment in R&D for the benefit of the industry. In 2007, AWI acquired The Woolmark Company and marketing activities re-commenced.

AWI invests in R&D and marketing activities across the global wool supply chain with the aim to: 

  • Enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and 
  • Increase demand and market access for Australian wool. AWI is a global organisation, with currently approximately 150 staff across multiple countries, led by AWI’s head office in Sydney.  
  • What has AWI delivered?